Boutique Full-Service Experience
for a Life Well Lived
Ella Roché Atelier is the luxury design arm of STUDIO42, where refined European interiors meet the soul of New Zealand living. The boutique design experience is led by myself - Elmarié Smart - New Zealand-based Architectural Interior Designer. With a passion for timeless European interiors and deep local knowledge, I help global clients create meaningful homes rooted in beauty and purpose.
At the heart of Ella Roché Atelier lies my love for handcrafted beauty and the narrative of place. Born form STUDIO42’s passion for Crafting Luxury Interiors that Lift your Soul, Ella Roché Atelier celebrates French Country grace through a premium lens—exclusively imagined for those building their next legacy in Aotearoa.
Each collaboration begins with a deep understanding of my clients' journeys—bridging cultural threads between international sophistication and New Zealand serenity. Through meticulous design, curated antiques, refined materials, and bespoke artful details, I conjure interiors that feel inherited, treasured, and eternally timeless.
Join me on this journey and craft a space that's rooted in elegance, elevated with heart, and designed just for you.
When Property Is Not Yet a Home
Even the most exceptional properties rarely present at the level expected by internationally experienced buyers.
Architectural resolution, interior quality, and true potential are often difficult to assess - particularly from a distance.
The challenge is not acquisition - but transformation.
A Private Design Advisory
Ella Roché Atelier provides discreet, on-the-ground design leadership - guiding clients from acquisition through to a fully realised home.
This is not a traditional design service, but a structured approach to navigating complex property decisions with clarity, precision, and discretion.
The Ella Roché Experience provides
- Clarity before and during acquisition
- Confidence in renovation scope and feasibility
- A clear vision for transformation and long-term value
- Seamless execution — even when managed remotely
Experience & Discretion
Led by Elmarié Smart, the Atelier has contributed to the design and development of private residences valued at over USD 11.8 million — delivering refined, European-inspired homes for high-net-worth clients.
Work is defined by discretion, architectural fluency, and the ability to manage complexity across design, procurement, and execution.
A Private Client Relationship
We engage with a limited number of private clients each year.
Engagements are initiated through private introduction or direct enquiry.
“True luxury is not loud—it’s deeply personal, artfully layered, and quietly unforgettable.”
Elmarié Smart
